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THE ABC'S OF SELLING
FOLLOWING ARE SOME TIPS FOR THOSE OF YOU WHO ARE GETTING READY TO PUT YOUR HOUSE ON THE MARKET: CHOOSE A REALTOR YOU FEEL COMFORTABLE WITH. YOU MIGHT WANT TO INTERVIEW 2 0R 3 , IF YOU DON'T ALREADY HAVE A REALTOR YOU USED IN THE PAST THAT YOU FEEL COMFORTABLE WITH. LOOK FOR DESIGNATIONS SUCH AS: GRI, CRS. THIS SHOWS THAT THEY ARE PROFESSIONALS. THEY CARE ENOUGH ABOUT THEIR CAREERS TO SPEND THE TIME AND MONEY THAT IT TAKES TO EDUCATE THEMSELVES. TAKING SO MANY HOURS OF SPECIFIC COURSES IS HOW THEY EARN THOSE DESIGNATIONS. HOW WILL THEY REPRESENT YOU? SELLER'S AGENT, OR TRANSACTIONAL BROKER? FIND OUT WHO THEY ARE WORKING FOR. ARE THEY GOING TO BE LOOKING OUT FOR YOUR BEST INTEREST, OR JUST SERVING TO GET THE PAPERWORK DONE AND THE HOUSE CLOSED. THE INTERVIEW DOES NOT MEAN WHO WILL PAY THE LOWER COMMISSION. IF THEY ARE NOT CHARGING WHAT ANOTHER REALTOR CHARGES, WHAT SERVICES ARE THEY LEAVING OUT? WHAT IS THEIR MARKETING STRATEGY? HOW DO THEY GET BUYERS? HOW MUCH DO THEY ADVERTISE? WEB PAGE? VIRTUAL TOUR? SIGNAGE? FEEDBACK? HOW DO THEY DETERMINE THE LISTING PRICE? THIS IS PROBABLY ONE OF THE MOST IMPORTANT ITEMS. IF THE HOUSE IS PRICED TOO HIGH, IT WILL NOT SELL. SIMPLE AS THAT. SUCCESSFUL SELLING MEANS.....CHOOSING THE RIGHT REALTOR, AS LONG AS YOU LISTEN TO THEIR ADVISE, LIKE YOU WOULD ANY OTHER PROFESSIONAL. STAGE YOUR HOME. PACK AWAY CLUTTER. PACK AWAY FAMILY PICTURES. YOU WANT THE BUYER TO BE ABLE TO VISUALIZE THIS AS THEIR HOME, NOT YOURS. HAVE YOUR HOME SMELLING GOOD. USE SOFT MUSIC WHEN YOUR HOME IS TO BE SHOWN. ALWAYS HAVE ALL THE LIGHTS ON, EVEN ON A SUNNY DAY. PAINT IF NECESSARY. HAVE YOUR HOUSE PROFESSIONALLY CLEANED INCLUDING CARPETS. |
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Donna
Widener , Remax Professional Realty |
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